Jackson’s, a manufacturer of healthier chips, recently celebrated the expansion of its production facility in Muskego, Wisconsin. This new space, now 130,000 square feet, responds to a growing demand for their snack options.
CEO James Marino shared that the expansion project has been evolving rapidly. “With the completion of this first phase, we’ve added a significant amount of new production and office space, nearly doubling the size of our previous phases,” he noted.
Thanks to the expansion, Jackson’s has increased its workforce from 50 to 107 employees. They plan to add 25 more soon. Their products, which focus on being free from seed oils, will now reach many more stores, including a jump from 500 to 4,000 Walmart locations this October.
The Reamer family started Jackson’s after their son, Jackson, was diagnosed with a rare autoimmune disorder. They struggled to find suitable snacks that aligned with a high-fat, low-carb diet. This personal journey sparked the creation of their seed oil-free chips, providing options for those seeking healthier snacks.
Industry Insights
The better-for-you snack market is booming. In a recent report, the market for healthy snacks is projected to grow significantly, with a focus on clean labels and natural ingredients. Consumers are increasingly looking for snacks that not only taste good but also support their health.
A Growing Trend
Social media buzz around healthier eating is driving more people to seek brands like Jackson’s. On platforms like Instagram and TikTok, health influencers are promoting low-carb and seed oil-free diets, which aligns perfectly with what Jackson’s offers. This visibility is likely contributing to their rising sales and expanded distribution.
To learn more about the healthy snack market trends, you can check out this 2022 market research report.
In a world where health-focused options are more relevant than ever, Jackson’s story reflects a growing demand for snacks that fit specialized diets without compromising on taste.
