Exciting New Drama ‘The Season’: PCCW Media Partners with ‘Crazy Rich Asians’ Producer SK Global in Hong Kong

PCCW Media from Hong Kong is teaming up with SK Global Entertainment, the studio behind “Crazy Rich Asians,” to create a new drama series called “The Season.” This six-part show takes place in Hong Kong and revolves around a group of friends who come together for a summer filled with boating fun. However, as the season progresses, their innocent summer turns into a tangled mess of lies and power struggles.

During its reveal at Hong Kong FilMart, Janice Lee, the managing director of PCCW Media Group and CEO of Viu, shared her excitement. She believes the series will resonate with viewers everywhere. The characters’ personal journeys and conflicts will make the story relatable and engaging.

The cast includes notable names like Jessie Mei Li from “Shadow and Bone,” the award-winning Karena Lam, and Justin Chien from “The Brothers Sun.” Yvonne Chapman, Celina Jade, and Toby Stephens also play key roles. Fans may be thrilled to see Kōki, who has gained a following after winning the Rising Star of Asia Award at the Asian Film Awards, alongside other talented actors like Lee Jae-yoon and local Hong Kong stars.

Yalun Tu, who has experience with major productions like “NCIS: Hawaii” and “Wu Assassins,” is the showrunner. Chilean director Marialy Rivas, known for her work on “The Jetty,” will lead the directing team, promising a fresh perspective. The producers believe that the vibrant backdrop of Hong Kong will add depth to the story, showcasing the city’s culture and unique energy.

The series will be available on Viu, reaching audiences across Southeast Asia, the Middle East, South Africa, and beyond, with more distribution plans to be announced soon.

With Hong Kong’s PCCW Media offering streaming services in 16 markets worldwide and a growing catalog, “The Season” is poised to make a significant impact on global audiences. This collaboration also highlights the increasing interest in diverse storytelling that resonates with many viewers today.

This shift toward inclusive narratives reflects a broader trend in the entertainment industry. Recent studies show that stories with diverse characters not only attract bigger audiences but also lead to increased viewer engagement. Audiences crave authentic representations that mirror their own experiences and cultures.

As viewers await “The Season,” it’s clear that this series might just tap into a need for diverse voices in media. With its promising storyline and a talented cast, this drama is one to keep an eye on. For more insights into the evolution of Asian media, check out this detailed report on Asia’s media landscape.

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