Exciting New Lego Store Launches at Orem’s University Place Mall: Join the Celebration!

The new Lego store opened on May 9, 2025, at University Place in Orem, Utah, and local residents couldn’t be more thrilled. Hundreds flocked to the grand opening, including Mayor David Young, making it a lively community event.

Manager Josh James described the atmosphere as electric. “The excitement was contagious,” he said. Many local builders showcased their incredible Lego creations, making it a special day for Lego fans of all ages.

This new location spans 2,615 square feet and is the 112th Lego store in the United States. It’s a significant addition, especially since the nearest store used to be a good distance away in Murray. “Now, families in Utah County don’t have to travel far to enjoy the Lego experience,” James noted.

The opening weekend featured fun activities. Customers participated in a ribbon-cutting ceremony and received small Lego blocks as a welcome gift. Promotions during the opening week include free tote bags with purchases over $50, aiming to attract even more visitors.

In the bigger picture, this opening marks a growing trend: the increase in experiential retail locations. According to recent research from the International Council of Shopping Centers, stores that offer interactive experiences, like the Lego store, see higher customer engagement and satisfaction. This aligns perfectly with consumer preferences shifting towards experiences over mere transactions.

Social media was buzzing with reactions from visitors who shared their own Lego creations and excitement about the new store. Many took to platforms like Instagram and TikTok, posting photos and videos of the opening. This kind of community engagement is essential for brands today, as retailers strive to create not just stores but destinations.

With its fun atmosphere and community focus, the new Lego store in Orem not only meets the needs of local families but also brings a new layer of fun to the shopping experience. As interest in such interactive spaces grows, it’s clear that Lego is here to stay in Utah County.

For more information on the store’s features and upcoming events, visit the [Lego store website](https://www.lego.com). This new location not only serves as a retail hub but also symbolizes a commitment to bring creativity and joy to the community.

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