Exciting News: Brad Pitt’s Plan B Expands into Europe with Ed Macdonald at the Helm of ‘Baby Reindeer’

Plan B, the production company founded by Brad Pitt, Dede Gardner, and Jeremy Kleiner, is taking a big step into Europe. They’ve just opened a new office in London, led by Ed Macdonald, known for his work on the Netflix hit Baby Reindeer.

This new venture aims to ramp up the production of high-quality series in the UK and across Europe. Notably, Plan B’s international projects have already included the acclaimed Stephen Graham series Adolescence.

Plan B has been part of the French media company Mediawan since 2022. The new office is seen as a major move to further integrate with Mediawan. It reflects both companies’ ambitions to boost co-productions and innovate financing for projects, highlighting the UK’s unique role as a bridge between American and European entertainment.

In a joint statement, Pitt, Gardner, and Kleiner expressed excitement about expanding their reach in Europe. They believe this move will enhance their commitment to premium television and foster new creative collaborations. With Ed Macdonald at the helm, they are eager to create compelling content for global audiences.

Mediawan’s leadership also praised the launch, calling it a milestone in their growth strategy. They noted how France’s vibrant creative scene, with its excellent filming locations and financial support, helps build an international studio that nurtures talent and stories.

Macdonald shared his enthusiasm about joining Plan B, stating that he admires their knack for telling powerful stories. He looks forward to using his expertise to develop unique projects for the European market, furthering Plan B’s legacy and crafting exceptional television.

In recent years, the demand for high-quality television has skyrocketed, with studies showing that viewership for premium series continues to rise. This trend reflects a growing global appetite for diverse and compelling narratives.

With Plan B’s European office open for business, the company is well-positioned to tap into the rich creative landscape of Europe, potentially reshaping the dialogue in international storytelling.

For more on media and production trends, check out Mediawan’s official website.

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