Exciting News: BurdaLuxury Welcomes Santu Misra as Creative Director for Lifestyle Asia India & Travel + Leisure India & South Asia!

BurdaLuxury, a key player in Asia’s media landscape, has just appointed Santu Misra as Creative Director at Large for both Lifestyle Asia India and Travel + Leisure India & South Asia. This move marks a significant shift towards a video-centric approach across their popular lifestyle brands.

In his new role, Misra aims to redefine content creation. He will spearhead creative strategies, focusing on collaboration with editorial and social media teams to generate engaging content that truly connects with today’s audiences.

“I’m excited to join BurdaLuxury,” Misra shared. He sees India as a pivotal point for culture and creativity. “We have the chance to lead storytelling in fresh ways, emphasizing inclusive narratives and striking visuals. My aim is to set trends, not just follow them.”

This sentiment was echoed by Bjorn Rettig, CEO of BurdaLuxury, who noted that India is a dynamic market. “The growing economy and vibrant creative landscape make it a thrilling place to be. Misra’s role is essential as we prepare to introduce new brands that will help shape cultural discussions in the region.”

Misra isn’t new to the digital media scene. With over a decade of experience, he has played a vital role in transforming platforms like Times of India’s iDiva, which gained 300 million views thanks to his innovative series targeting young urban women. His work in influencer marketing has also shaped the influencer landscape in India.

Recent research indicates that video content is now the most effective form of media in engaging consumers, especially among younger audiences. According to a report by HubSpot, 54% of consumers want to see more video content from brands they support. Misra’s emphasis on video storytelling aligns perfectly with these trends.

As BurdaLuxury moves forward, they are also preparing to launch a new brand that will further enhance their presence in this exciting market. The combination of Misra’s vision and the company’s commitment to growth could set a new standard for lifestyle media in India.

In summary, Santu Misra’s leadership marks an important chapter for BurdaLuxury as it embraces video and innovative storytelling, reflecting broader changes in how content resonates with modern audiences.

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