Exciting News: Genevieve Sarah Loh, Founding Member of CNA Lifestyle, Joins DSTNCT!

Integrated creative agency DSTNCT has welcomed Genevieve Sarah Loh as its new director of content and strategic communications.

In this role, Loh will oversee content strategy and communication for a range of clients, including the Ministry of Digital Development and Information, National Arts Council, AIA Singapore, Mandai, StarHub, and CapitaLand Singapore.

Before joining DSTNCT, Loh had a long and successful career at CNA Lifestyle, where she was a founding member. For over 15 years, she shaped its lifestyle and entertainment coverage. Loh has reported on major cultural events like the Academy Awards and Cannes Film Festival, and she has interviewed various global personalities.

Prior to her time at CNA, she worked in marketing for Zouk Group and served as a publicist at Fly Entertainment. Her career started as a facilitator for programs at Act3.

Most recently, she provided marketing and public relations consultancy for events at Red Spade Entertainment and was an entrepreneur in residence at Antler.

Her appointment at DSTNCT aligns with the agency’s growth plans. Loh expressed her passion for brand storytelling, highlighting its power to reflect current values and emotions. She is excited to collaborate with Matthew Zeng, the managing director and co-founder, and the rest of the DSTNCT team to help brands find their unique voice in today’s media landscape.

Matthew Zeng also commented on Loh’s addition, noting that brands now have a unique chance to become media leaders. With Loh on the team, they’re closer to achieving this goal through original content and intellectual property.

DSTNCT is not the only agency making waves. Recently, the creative network GUT opened its first Asian office in Singapore. This new branch joins other offices in cities like Buenos Aires, Toronto, and Amsterdam, with aspirations to become a leading creative force in Asia.