McDonald’s recently stirred excitement among fans by hinting at the return of their beloved snack wraps. On X, they posted, “snack wraps 0x.14.2025,” catching the attention of many. The post quickly racked up 1.4 million views and over 12,000 likes.
Since McDonald’s announced plans to reintroduce the wraps by 2025, fans have eagerly awaited this moment. McDonald’s hasn’t sold snack wraps in the U.S. for nearly a decade. Last December, U.S. President Joe Erlinger mentioned on “Good Morning America” that the wraps have a dedicated following. He assured viewers, “The Snack Wrap will be back in 2025. I get so many emails into my inbox about this product.”
Though Erlinger was vague about the timing, stating it was for “competitive reasons,” CEO Chris Kempczinski confirmed during a February earnings call that customers can expect the wraps later this year. “There is incredible energy for the return of snack wraps in the U.S.,” he said, emphasizing the excitement surrounding their re-launch.
Moreover, McDonald’s is not stopping at snack wraps. The company plans to introduce a new chicken strip offering in the U.S. this year and will also continue promoting the Chicken Big Mac as a limited-time option. In 2025, they aim to spread the McCrispy sandwich to even more markets.
As fast-food chains increasingly vie for chicken lovers, McDonald’s sees this as a chance to capture more market share. In their annual report, the company noted that they operated over 13,500 locations in the U.S. by the end of 2024, with nearly 43,500 locations globally. This growth reflects the rising demand for chicken-based menu items.
Consumer trends also support McDonald’s strategy. A recent survey revealed that over 70% of U.S. customers prefer chicken over beef for quick meals. In a digital age where social media amplifies voices, the hopes for the snack wrap’s return are also echoing across platforms, with fans sharing their favorite wrap memories and recipes online. This showcases the wrap’s place not just as a food item but as a part of McDonald’s culture.
With such anticipation building and a firm plan in place, the next three years could reshape how McDonald’s engages with its chicken-loving audience.
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