Spain is becoming a key player for the NFL, with around 11 million fans showing their passion for American football. To tap into this enthusiasm, the NFL is committed to expanding its presence in Spain. A major focus is NFL Flag, a non-contact version of the game, which will join the Olympic roster at LA28.
Launched in Spain in 2024, NFL Flag is reaching children in schools in cities like Madrid, Barcelona, and Zaragoza. This initiative is part of a collaboration with the Federación Española de Fútbol Americano (FEFA) to grow the sport among young people.
Three NFL teams — the Chicago Bears, Kansas City Chiefs, and Miami Dolphins — have secured marketing rights in Spain. This is part of the NFL’s Global Markets Program, which aims to strengthen brand awareness and fan engagement abroad.
Looking ahead to 2026, the NFL has exciting plans for international games. Here’s what’s on the schedule:
– A game at the Melbourne Cricket Ground in Australia featuring the Los Angeles Rams.
– A matchup in Rio de Janeiro’s Maracanã Stadium.
– A game at FC Bayern Munich Arena in Germany.
– Three games in London, U.K.
– A game in Madrid at the iconic Bernabéu Stadium, home to Real Madrid C.F.
In total, the NFL has played 62 regular-season games worldwide. Cities like London, Berlin, Munich, and now Madrid, among others, have welcomed these matches.
This expansion is not just about games. It’s about building a strong community of fans globally. With the growth of youth programs and international events, the NFL is laying the groundwork for a vibrant future in Spain and beyond.
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