Samsung is set to launch its Galaxy S26 series on February 25, 2026, during a Galaxy Unpacked event in San Francisco. This is a change from last year when the Galaxy S25 debuted in January. The new phones are expected to hit the shelves by early March.
Reputable insider Ice Universe shared this news, confirming speculation about the release timeline. For Samsung, holding the event in San Francisco isn’t new; they’ve been alternating between this city and San Jose for their last few launches.
As for when you can buy the Galaxy S26 Ultra, here’s what we know. Recent launches have usually occurred about 14 to 16 days after the Unpacked event. If Samsung sticks to its schedule, the phones could be available around March 13, a Friday—a popular choice for Samsung’s big releases.
However, there’s also the possibility of a launch on March 6. This would better fit the early March timeline Ice Universe provided. Time will tell which date Samsung picks.
Now, let’s talk about price. Reports suggest Samsung is facing decisions due to rising memory costs. While they sold the Galaxy Z Tri-Fold at a loss, they’re hesitant to do the same for the Galaxy S26. Recent news indicates they might keep the same prices as the Galaxy S25 series. If true, we can expect the Galaxy S26 to start at $799, the S26 Plus at $999, and the S26 Ultra at $1,299. To balance this out, Samsung may increase prices for some of its A-series models.
A factor to consider is that consumers often look for bargains, especially in today’s economic climate. Recent surveys indicate that price sensitivity remains high. For instance, a 2023 Gallup poll found that nearly 60% of consumers prioritize price over brand when purchasing electronics. This trend could influence Samsung’s decision-making as they navigate pricing carefully to maintain their flagship status without losing market share.
Overall, while many details are still in flux, the upcoming Galaxy S26 series promises to attract attention, especially if they maintain competitive pricing amidst rising production costs.
For more details on Samsung’s pricing strategy, you can read about it in this Maeil Business article.
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