Kolby KickingWoman
ICT
Big changes are happening in college sports, and the Pascua Yaqui Tribe is making a major move. They recently announced a partnership with the University of Arizona, securing naming rights for the university’s football stadium for an impressive $60 million over 20 years.
The stadium will now be called Casino Del Sol Stadium, marking the largest naming rights deal in Big 12 history. Located less than 20 miles from the university in Tucson, the Pascua Yaqui Tribe’s reservation is deeply connected to the area.
According to Julian Hernandez, Chairman of the Pascua Yaqui Tribe, this partnership is about establishing respect and creating opportunities. He believes this agreement will bring benefits to the tribe and surrounding communities for years to come.
“Our collaboration with the University of Arizona reflects our shared commitment to education, cultural preservation, and community strength,” Hernandez said. He emphasized the importance of honoring the tribe’s history while also paving the way for future growth.
University President Suresh Garimella shared similar thoughts, highlighting the university’s mission to build strong relationships with tribal nations. “Arizona Athletics showcases our university to many, and through this naming, we show our pride in partnering with the Pascua Yaqui Tribe,” he noted.
This exciting partnership isn’t just about a name change. It includes new branding across the stadium, from logos to digital platforms, and it’s set to enhance national broadcasts of games. Additionally, the university plans to upgrade facilities to enhance the experience for fans and athletes alike.
Levi Esquerra, an advisor for Native American Advancement and Tribal Engagement, sees this deal as more than just financial. “It’s a commitment to strengthen the bond between the Pascua Yaqui Tribe and the university,” he said. He believes this collaboration will foster educational growth and opportunities for both native nations and the broader community.
This significant partnership reflects a growing trend in college athletics where schools and communities work together to support each other. According to a recent study by the NCAA, partnerships like these are increasingly common as colleges seek to engage with diverse communities and promote cultural heritage.
As we look to the future, this agreement is not just a win for the tribe. It’s a model for how educational institutions can strengthen ties with local communities while honoring their rich histories.
The Associated Press contributed to this report.
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