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Tesla’s Gigafactory in Berlin is celebrating its third anniversary, and the factory’s Senior Director, Andre Thierig, recently shared insights about the company’s focus amid political chatter and market challenges.

In an interview with the Frankfurter Allgemeine, Thierig emphasized that Tesla isn’t getting caught up in the politics surrounding CEO Elon Musk and former President Donald Trump. Instead, the team’s priority is clear: building great electric vehicles.

Thierig stated, "We don’t position ourselves politically. Our focus is on production." He reassured stakeholders that the factory is dedicated to making quality cars without distractions from the political landscape.

In light of recent environmental protests, including arson attempts, security has become a topic of concern for multinational companies. Thierig noted that the factory has enhanced its communication network to respond swiftly to any threats. Employees are vigilant and prepared to act if necessary.

Despite a dip in sales in Germany recently, Thierig explained that this was due to the transition to the refreshed Model Y, which temporarily halted production. While he couldn’t disclose pre-order numbers, he emphasized that the Gigafactory is ramping up to meet market demand.

Thierig also addressed concerns regarding potential tariffs from the U.S. He mentioned that Tesla has localized 92% of its components in Europe, which helps the company remain resilient against global trade disruptions. The factory’s high level of vertical integration has previously shielded it from challenges like the COVID-19 pandemic and supply chain issues.

The German automotive landscape is currently undergoing significant changes, with Tesla paving the way. Historical data shows that electric vehicle sales in Germany rose by 32% in 2022, an upward trend that is expected to continue. As of March 2023, around 26% of all new cars sold in Germany were electric, according to the German Federal Motor Transport Authority.

Thierig highlighted that the factory’s expansion plans and collaboration with local suppliers are crucial for future growth. His background includes 19 years at Ford in paint engineering, providing him with vital industry expertise as he leads Tesla’s operations in Berlin.

Overall, while challenges persist, Tesla’s commitment to innovation and localized production positions it well in the rapidly evolving automotive market. As the company continues to adapt, it remains focused on delivering top-quality electric vehicles to its customers. For further insights into Tesla’s operations, you can check related reports at trusted sources like Reuters and Bloomberg.

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