PARKERSBURG — West Virginia University at Parkersburg is committed to enhancing educational opportunities in the region, as highlighted in a recent meeting of the Board of Governors.
During the meeting, President Torie Jackson emphasized the importance of student recruitment and retention. She noted, “Enrollment is not just a number; it’s about people and the future of our community.” In 2026, the focus will be on increasing enrollment, especially at the Jackson County Center, which has strong ties to the local community.
The university is also expanding its Innovation and Technology Center (ITC), aiming to create more jobs and equip students with skills that meet local job market needs. “Our goal is to lead innovation in West Virginia,” Jackson said, expressing a desire for the university to be a hub for ideas, leadership, and entrepreneurship in a rapidly changing economy.
During the meeting, the board approved four new programs: a Bachelor’s in Applied Science in Business Administration with a CPA Track, a Financial Management degree, and an Associate of Applied Science in Emergency Medical Services. These programs were designed with input from faculty to ensure they meet the needs of local employers.
Executive Vice President David Lancaster highlighted the uniqueness of the CPA Track program, stating that it may be one of a kind in the state. “While it may exist elsewhere, I haven’t found anything quite like it here,” he said.
The Emergency Medical Services program is particularly crucial, given the local demand for trained professionals. “It’s tough finding qualified personnel in the area, and this program aims to address that,” Lancaster noted.
Alice Harris from the business faculty explained that the accounting degree will consist of a traditional 120-hour curriculum. Graduates will be well-prepared for a wide range of accounting roles. “Every business requires an accountant,” she remarked. The CPA Track is aimed at those pursuing a career in accounting where there’s a national shortage of certified professionals.
The Financial Management program focuses on training students to become financial advisers and planners. “With the evolving accounting landscape, this program is timely and relevant,” Harris added.
Chad Knox, the EMS program director, emphasized the hands-on training the students will receive. Applicants will need to be EMTs before entering this year-long program, ensuring they already have a solid foundation. “We are collaborating closely with local medical providers to ensure our training meets their needs,” he explained.
In today’s world, the job market is rapidly shifting, and educational institutions must respond accordingly. A recent study by the National Center for Education Statistics shows that enrollment in community colleges, like WVUP, has seen a decline in recent years, suggesting the need for universities to offer programs that are closely aligned with market demands.
Jackson concluded by reaffirming the university’s mission: to provide transformative educational experiences in a supportive environment. “We will continue striving for growth and adaptation,” she said, modeling a commitment to students and their futures.
By focusing on industry needs and creating innovative programs, WVUP is positioning itself not just as an educational institution but as a vital partner in regional development.
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