Exclusive Interview with Disney’s Craig Erwich: The Resurgence of Broadcast TV, the Future of ‘Doctor Odyssey’ and ‘The Bachelor’, and Key Ratings That Drive Success

Hollywood often goes through cycles. This season, it seems to be broadcast TV’s time to shine. While cable networks face challenges and streaming services adapt, broadcast networks are proving their importance once again. New hits like ABC’s "High Potential" and CBS’s "Matlock" are drawing significant attention. Interestingly, streaming platforms are now trying to mimic broadcast networks by focusing on live sports and classic procedural dramas.

Craig Erwich, president of Disney Television Group, oversees both ABC and Hulu. He chuckles at the narrative that broadcast is back. For him, it never really left. “People keep telling me their kids are discovering shows like ‘The Rookie’ from the beginning—even though it’s in its seventh season,” he shares.

Recently, ABC announced a lineup that includes returning favorites like "Abbott Elementary" and "Grey’s Anatomy." There’s a growing discussion on whether this revival of broadcast TV might influence award races like the Emmys, where cable and streaming have dominated in recent years.

The quality of broadcast content is noteworthy. Erwich points out that shows like "High Potential," "Will Trent," and "Abbott Elementary" are among the best currently available. As these shows evolve, they grow richer and more engaging. He emphasizes that audiences are still tuning in to traditional broadcast TV, a testament to the enduring connection viewers have with these programs.

Interestingly, the crossover between ABC and Hulu is strategic. Many viewers see these shows regardless of the platform. This shift highlights how the lines between streaming and broadcast are blurring. Recent viewer data suggests two-thirds of "The Rookie’s" audience has come from streaming over the last two years. As new generations discover these shows, their importance continues to grow.

While streaming platforms are exploring more traditional formats, like live events and long-running shows, Erwich finds it amusing—broadcast TV has always excelled in these areas. The connection audiences have with long-running characters, like Ellen Pompeo’s Meredith Grey, taps into deep emotional bonds developed over years.

As we look at the current TV landscape, the creative community is recognizing the value and opportunity in broadcast shows. Hits like "Abbott Elementary" draw writers and creators who want to produce compelling work on network television.

According to recent reports, broadcast networks are also seeing a slight increase in advertising revenue, reversing a trend that’s plagued the industry. A Nielsen study found that live sports broadcasts particularly drove this resurgence, with ad revenues from these events rising by nearly 10% from the previous year.

While the conversation around "middle America" shows continues, Erwich insists that ABC aims for timeless stories that resonate universally. Their successful programs have spanned various political and cultural landscapes, aiming for broader appeal rather than focusing solely on contemporary themes.

As for the future, ongoing developments hint at an exciting landscape for viewers. Upcoming projects include collaborations with major stars and unique show concepts that highlight a blend of classic television and new storytelling.

In the end, the revival narrative surrounding broadcast television isn’t just about numbers; it’s about reconnecting with audiences and contributing to the diversity of storytelling. The industry may be cyclical, but its pulse continues to beat with the stories we love.

For more insights into the evolving television landscape, you can explore this Variety article, which dives deeper into recent trends in broadcasting and streaming.

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ABC,Craig Erwich,Doctor Odyssey,Hulu,The Bachelor