Paramount is making a bold move in the sports media world by launching a new division called Paramount Sports Entertainment. This step aims to strengthen their position in a thriving industry.
Leading this new venture is Jesse Sisgold, who has a solid background as the former president and COO of Skydance Media. Under the direction of CEO David Ellison, the division will create both scripted and unscripted content for Paramount’s platforms and other streaming services. It will also focus on developing interactive sports games and experiences.
Paramount Sports Entertainment plans to collaborate with athletes, creators, leagues, and brands. This new division will include Skydance Sports, which has already produced well-known films and shows like Prime Video’s Air and Netflix’s America’s Team: The Gambler and His Cowboys.
This initiative complements CBS Sports, which is committed to live sports events and studio shows. Both divisions will likely work together on various projects.
Ellison expressed his excitement about this new chapter, emphasizing the commitment to blending technology and storytelling to enhance fan engagement. The goal is to fully immerse fans in the sports they love.
Sports is a cornerstone of contemporary media. Live events remain popular—just look at the NFL’s $111 billion broadcasting deals and the NBA’s $77 billion haul. But there’s also a growing appetite for sports-related content, like behind-the-scenes docuseries and scripted shows that highlight the lives of athletes. Many athletes are even starting their own production companies, aiming to influence the entertainment landscape.
Interestingly, while established games like Madden and NBA2K dominate, there’s still plenty of room for innovation in sports gaming. Paramount hopes to tap into this potential through Skydance Games.
In recent years, surveys have shown a significant rise in the popularity of sports documentaries and series. According to a 2023 report by the Sports & Entertainment Research Institute, nearly 70% of sports fans show interest in behind-the-scenes content about their favorite teams and players. This trend indicates that audiences seek deeper connections with the sports they love, paving the way for more engaging programming and storytelling.
As Paramount dives into this exciting arena, they are not just competing for viewers but looking to redefine how fans interact with sports.
For more insights on the evolving media landscape, check out the findings from the Pew Research Center here.
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