Running With Scissors, the company behind the notorious Postal game series, recently canceled a new entry called Postal: Bullet Paradise. This decision came just a day after the game’s trailer was released, following a flood of backlash from fans who believed the artwork was generated by AI.
The trailer showed gameplay from an external developer, Goonswarm Games, and fans were quick to point out what they thought was AI-generated content. This issue became especially sensitive since Running With Scissors had publicly criticized the use of AI in game development just days prior.
In their announcement, Running With Scissors expressed that trust with Goonswarm had been lost. They emphasized their commitment to transparency with fans while also sharing that they have other projects in the works for 2026. The community’s reaction was strong, with many feeling misled. A statement from the company noted, “The strong feedback… has caused extreme damage to our brand and our company reputation.”
Social media played a big role in amplifying these concerns. Fans responded vigorously on platforms like X (formerly Twitter), leading to heated online exchanges. For instance, some company representatives responded harshly to fans’ criticisms, using inflammatory language that only intensified the backlash.
The controversy didn’t stop with just the cancellation. Goonswarm Games, affected by the fallout, announced they would shut down, saying that their studio faced threats and attacks over the AI accusations. They clarified that their work was mischaracterized and that the situation had spiraled out of control.
Historically, the Postal franchise has always pushed boundaries, known for its dark humor and graphic content. Since its inception in 1997, it has sparked significant debate about violence in games and societal themes. Banned in multiple countries for its content, the series has a controversial reputation that continues to evolve.
Today, as more game developers adopt AI technologies for various aspects of game creation, players are increasingly wary. According to Gaming Layoffs, over 3,500 jobs were cut in the gaming industry just in 2025, which raises concerns about the future of creative roles amid rising automation. Major companies like Ubisoft and Activision have also integrated AI, prompting debates about the quality and creativity of AI-generated content.
This situation highlights a larger conversation in the gaming community: how AI impacts the work of human artists and the integrity of creative industries. As technology evolves, players are calling for clarity and honesty in how games are developed and marketed.
Running With Scissors plans to focus on upcoming projects for 2026. They reiterated their commitment to fans, saying, “Our priority is to always do right by the millions who support the Postal franchise.” Meanwhile, the tension between innovation and tradition in gaming continues to simmer, as players and developers navigate a rapidly changing landscape.
For more on the implications of AI in creative fields, check out this report from The Verge.
