Experience Farm Fresh: How Seven Sundays Connects Consumers with Local Farms

AUSTIN, Minn. — A Minnesota cereal brand is shaking up the breakfast scene. Seven Sundays stands out by skipping artificial flavors and refined sugars. Founders Brady and Hannah Barnstable aim to improve health for both people and the planet.

Their journey began after a transformative honeymoon in New Zealand in 2011. It inspired them to create a better food system. “Hannah focuses on health, while I’m passionate about the environment,” Brady explains.

Initially, they sold muesli at a local farmers market, dedicating the first eight years to that single product. However, during the pandemic, they realized people wanted familiar options. So, they branched out into granolas, oatmeals, and cereals reminiscent of childhood.

Despite this expansion, they stayed true to their mission. “We only use natural sweetness from nature,” Brady insists. Over the last five years, Seven Sundays has grown from a Midwest brand to a national player.

In September 2025, they showcased their commitment to community and sustainability with a field day at Tom Cotter’s farm. Brady highlighted how Cotter grows sunflowers and other crops for their cereals, emphasizing the importance of local partnerships.

The farm tour aims to connect consumers with the source of their food. “We want to show where our ingredients come from and why it matters,” he shares.

Today, you can find Seven Sundays products in national stores like Target and Costco, as well as local co-ops. Their cereals are also available online, making them easy to access.

Interestingly, the organic food market has shown significant growth in recent years. According to a 2022 report from the Organic Trade Association, organic food sales hit a record high of nearly $62 billion. More consumers are seeking healthier, sustainable options, mirroring Seven Sundays’ mission.

By building a brand rooted in integrity and community, Seven Sundays is not just selling breakfast cereals; they’re fostering a healthier relationship with food.



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