LG Electronics has just launched the SKS Chicago Showroom in Chicago, Illinois, a city famed for its architectural beauty. This space showcases SKS, LG’s ultra-premium line of built-in home appliances, and strengthens its foothold in the North American luxury market.
A Unique Experience
The SKS Chicago Showroom is designed as an innovative hub. Visitors can dive into the brand’s “True to Food” philosophy and explore advanced technologies. It’s situated inside THE MART, a leader in kitchen and interior design. Here, designers and homeowners can see how SKS products can enhance modern living with style.
World-renowned architect Piero Lissoni crafted the showroom. His minimalist approach creates a serene space, allowing SKS products to shine. Visitors can enjoy immersive media art installations that reflect SKS’s philosophy, combining light and sound to generate an unforgettable ambiance.
Spacious and Stylish
The showroom spans over 8,600 square feet, featuring five tailored kitchens named Serenity, Midnight, Residence, Immersive, and Interactive. Each kitchen showcases over 50 SKS appliances, including state-of-the-art induction cooktops and the industry’s first built-in sous vide feature.
Notably, the showroom also features large LED displays that add a cinematic flair, presenting multimedia art, including a piece titled “The Culinary Journey” by artist KAMW.
Embracing Innovation
SKS has been a player in the luxury kitchen appliance market since its 2016 launch. A recent report indicates that the global luxury appliance market is expected to grow significantly, with predictions estimating it will reach $18 billion by 2027. The Chicago Showroom aims to tap into that growth by offering exclusive experiences for design professionals and luxury consumers alike.
Chris Jung, the president of LG Electronics North America, emphasizes that the showroom is more than just a display venue; it’s a blend of design, technology, and art, creating a one-of-a-kind experience for visitors.
Background and Future
Since rebranding from Signature Kitchen Suite to SKS in 2025, the brand has bolstered its identity. The Chicago venue is the third SKS showroom in the U.S., following openings in Napa, California, and New Jersey.
As users increasingly share their experiences on social media platforms, the reception of the showroom suggests a trend towards blending technology with lifestyle design. Overall, the SKS Chicago Showroom presents an engaging experience where modern design meets culinary passion.
For the latest updates about LG and its products, you can visit their official newsroom or check SKS appliances here.
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LG Electronics, Piero Lissoni, North America, home appliances, immersive media, Chicago, luxury lifestyle, appliance market, Food philosophy
