Fujifilm has some exciting news with the launch of its new medium format camera, the GFX100RF. It’s a game-changer for photography enthusiasts. This model stands out for two main reasons: it is the lightest body in the GFX series and it comes with a fixed-lens design.

The GFX100RF features a versatile 35mm lens, equivalent to 28mm in full frame. It’s designed to capture stunning detail with its impressive 102-megapixel sensor, ensuring great images in various conditions. The sleek aluminum body not only looks stylish but also feels robust.
This camera weighs just 1.62 pounds (735 grams), making it easier to carry compared to most medium format cameras. It competes directly with the likes of the Leica Q3, but with some unique features that make it appealing.
A notable feature is the fixed f/4 lens, which allows focusing as close as 20 centimeters. This opens up possibilities for creative close-up shots. Fujifilm also allows users to digitally extend the focal length to 45mm, 63mm, and 80mm. This flexibility, despite the lack of in-body image stabilization (IBIS), helps photographers capture beautiful images even in challenging situations.
Fujifilm’s decision to use a leaf shutter instead of a traditional focal plane shutter contributed to the camera’s compact size. The leaf shutter syncs with flash at any shutter speed, which is a plus for creative photography.
Another exciting feature is the aspect ratio dial. It offers nine different aspect ratios, including 3:2 and 16:9, making it easy to switch based on your needs. An integrated four-stop ND filter is also a first for the GFX series, giving users more control over their shots.
The camera has a 3.15-inch touchscreen with 2.1-million dots for easy navigation. For those who prefer a traditional view, a high-resolution electronic viewfinder (EVF) with 5.76 million dots provides a clear view of the scene.
Fujifilm’s GFX100S II is another option, though it is heavier and features interchangeable lenses with IBIS. This makes the GFX100RF an attractive choice for photographers seeking a lightweight yet powerful camera.
In 2022, the popularity of high-resolution cameras surged, with market research indicating a 15% increase in sales for medium format cameras. Photographers are increasingly leaning towards gear that combines portability with exceptional image quality.
With the GFX100RF set to hit the market in April at a price of $4,899.95, it promises to be a go-to option for serious shutterbugs. Keep an eye out for what this innovative camera has to offer in your photography adventures.
For more technical specifications and detailed insights, you can check out Fujifilm’s official announcement here.
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