Warner Bros and MRC are buzzing about the previews for Emerald Fennell’s new film, Wuthering Heights. It made $3 million from showings in 3,000 locations. While some might try to compare it to It Ends With Us, which earned $7 million in previews, it’s important to note the timing differences. It’s Valentine’s Day weekend, which tends to attract more viewers. Plus, many are anticipating a boost in attendance through the holiday Monday.
Historically, Valentine’s Day has a big impact. Eleven years ago, when it fell on a Saturday, Fifty Shades of Grey opened to an incredible $93 million over four days. Wuthering Heights is expected to do well too, aiming for between $40 million and $50 million for the holiday weekend. Presales are already strong, with $14 million in tickets sold, but critics have mixed feelings—it currently stands at 65% on Rotten Tomatoes. In comparison, It Ends With Us received a lower critic score of 55% but had an impressive 87% audience approval.
In a competitive landscape, Warner Bros snagged this adaptation of the Emily Brontë classic for $80 million, outbidding Netflix, which offered $150 million.
On the animation front, Sony’s GOAT made $1 million in previews from over 3,000 theaters. With impressive ratings—5 stars from kids under 12 and 4.5 stars from parents—the film is projected to reach $20 million over the holiday weekend. Family films are in short supply, which might boost its numbers. Critics have rated it at 80% fresh.
Amazon’s Crime 101, featuring stars like Chris Hemsworth and Halle Berry, is also in the mix, pulling in $1 million from all previews combined. It’s aiming for a $15 million start and has a more favorable rating of 86% on Rotten Tomatoes. Amazon typically only goes theatrical if they’re confident in recouping marketing expenses.
In other box office news, here’s how this week played out:
- Send Help: $13 million in its second week.
- Solo Mio: $10.5 million in its debut.
- Iron Lung: $9.2 million, totaling $34 million after two weeks.
- Dracula: $6 million in its first week.
- Zootopia 2: $5.1 million, with a total of $415.6 million after 11 weeks in theaters.
As audiences flock to theaters this holiday, it’ll be interesting to see how these films stack up against each other. Trends show that holiday weekends can significantly boost ticket sales, particularly for romantic or family-friendly releases.
For more on box office trends and statistics, check out the latest reports from Box Office Mojo.
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