Tiffany & Co. and FIFA launched the new FIFA Club World Cup Trophy on Thursday night at The Landmark in New York City.
“The FIFA Club World Cup Trophy blends sport and elegance. It showcases our commitment to excellence and adds to our 160-year history of crafting iconic sports awards,” said Anthony Ledru, the CEO of Tiffany & Co.
The event was hosted by Ledru and FIFA president Gianni Infantino, attracting notable guests like New Jersey Governor Phil Murphy, NBA Commissioner Adam Silver, and musicians like Swizz Beatz. Athletes such as Carli Lloyd and Francesco Totti also attended, admiring the trophy, which FIFA designed and Tiffany crafted. The night featured a lively performance by Robbie Williams that got everyone dancing.
Tiffany & Co., owned by LVMH, shared that the trophy involved months of skilled craftsmanship. It combines modern technology with precision akin to Swiss watchmaking. Its design balances lightweight materials with durability and intricate mechanics.
Infantino mentioned, “The trophy will travel 140 days across 29 cities in 20 countries. This journey is about breaking new ground in global club football. Fans around the world will be able to see this incredible prize in person and feel part of the dream to win the inaugural FIFA Club World Cup.”
The upcoming FIFA Club World Cup, featuring 48 teams, will be hosted in the U.S., Canada, and Mexico from June 11 to July 19, 2026. The final will take place at MetLife Stadium in East Rutherford, New Jersey, close to Manhattan.
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