Experience the Legacy: U.S. Polo Assn. Throws Unforgettable Party at Pitti Uomo 108 in Florence

U.S. Polo Assn. Celebrates 135 Years in Style

U.S. Polo Assn. recently marked its 135th anniversary at Pitti Uomo in Florence, Italy. The event brought together over 1,500 guests to celebrate its deep roots in polo and fashion.

On June 18, the historic Chiostro Grande hosted a vibrant celebration. It featured live performances, including a show-stopping act by Italian singer Clara, followed by DJ Benny Benassi, who turned the venue into a lively dance floor.

A huge visual display highlighted the brand’s journey from 1890 to 2025. This timeline showcased how U.S. Polo Assn. evolved into a global fashion giant while staying true to its polo heritage. Artists like Luca Agnani and Pietro Terzini created immersive installations that combined art and the brand’s story.

J. Michael Prince, President and CEO of U.S. Polo Assn., described the evening as a thrilling testament to the brand’s future and legacy. Lorenzo Nencini, a board member of Pitti Immagine, echoed his sentiment, calling it a meaningful cultural event that celebrated sport and style.

The brand’s booth at Pitti Uomo drew attention for its engaging design. It featured a 30-foot video display and a glamorous champagne bar, allowing attendees to explore various collections. The booth also saw surprise appearances from celebrities and athletes, sparking excitement among fans.

Incom S.p.A. showcased stylish apparel, while Bonis S.p.A. displayed sporty footwear. EastLab S.r.l. highlighted fashionable bags, and EuroTrade s.r.l. introduced innovative watches. Each piece reflected the brand’s commitment to quality and style.

The week was more than just a celebration; it was a reminder of how fashion and sport intertwine. U.S. Polo Assn. is not just a clothing brand; it’s a symbol of an active lifestyle.

Interestingly, this event coincides with a rise in interest in sustainable fashion. According to a recent survey by McKinsey, 67% of consumers prefer brands that are environmentally friendly. This shift may encourage brands like U.S. Polo Assn. to explore eco-friendly practices in the future.

The anniversary celebration resonated with both long-time fans and new followers alike, reaffirming U.S. Polo Assn.’s position as a beloved brand that celebrates its heritage while looking forward to the future.

For more on U.S. Polo Assn., visit their official website here.

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apparel, fashion, retail, sport, style