Experience the Vespa Lifestyle: Exciting New Roving Pop-Up Events Coming Your Way!

Vespa is expanding its lifestyle project launched last June by introducing exciting retail initiatives globally.

This year, the brand is launching pop-up stores to showcase the next chapter of its lifestyle concept. The first one opened this week at Paris’ Galeries Lafayette Champs-Élysées and will run until February 5.

Designed with cool tones to mimic a snowy mountaintop, this pop-up introduces the Vespa Snake capsule collection, celebrating the Year of the Snake according to the Lunar Calendar.

This collection includes the brand-new limited-edition Vespa 946 Snake scooter. The scooter features a stunning white design inspired by winter landscapes, adorned with snake-themed decorations on the fenders and beneath the seat.

Alongside the scooter, the collection offers a fashionable wardrobe. Shoppers can find cozy puffer coats, stylish bomber jackets, tracksuits, denim, and knitwear, all in various shades of white, including iridescent and pearly finishes.

The Paris location is just the beginning. On February 4, a similar pop-up will launch in Milan’s Rinascente. Later, the concept will travel to several cities including Vienna, Beijing, Istanbul, Bangkok, Singapore, Hanoi, and Jakarta.

According to Piaggio Group, Vespa seeks to embody more than just mobility; it aims to be a lifestyle brand. This shift was highlighted by executive Davide Zanolini when he described Vespa’s growth into the fashion space as a chance for creative exploration. The brand’s connection to fashion isn’t new; it has collaborated with various designers, including Emporio Armani, Sean Wotherspoon, and Dior in the past.