Expert Warns Meghan Markle’s Dismissal of Economic Concerns About Her New Lifestyle Brand Is ‘Out of Touch’

Meghan Markle is trying to carve out a niche with her lifestyle brand, As Ever, amid economic uncertainty. In a recent interview, she expressed confidence in her products’ appeal, stating, "I think during any time of recession, people still want to find creature comforts."

Meghan’s approach to business has stirred mixed reactions. British royal expert Hilary Fordwich mentioned that while her products may be produced in the U.S. to avoid tariffs, her comments on the recession seemed disconnected from the everyday realities faced by her audience. Fordwich observed that during tough economic times, luxury items are often seen as out of reach for average consumers.

Despite the criticisms, sales for As Ever have surged. When the brand launched on April 2, its inventory sold out rapidly, showcasing interest in products like raspberry spreads and herbal teas, which were priced affordably.

Branding expert Doug Eldridge pointed out that Meghan needs to focus on the fact that her products are not essential. By offering items that feel luxurious yet accessible, she might maintain consumer interest, even during challenging times.

A recent survey by Statista found that 70% of consumers still prioritize spending on comfort items during a recession. This suggests that Meghan’s belief in the market’s demand for "creature comforts" may resonate with many.

Meghan’s journey as a brand entrepreneur began after stepping back from royal duties in 2020. Now, she balances her business with raising her children, a move that reflects her desire to blend her personal and professional life.

The social media buzz around her Netflix show, "With Love, Meghan," indicates that while viewers enjoy her lifestyle tips, there are concerns about authenticity. Critics have argued that her portrayal of domestic life might not resonate with everyday families. Yet, her loyal fan base remains optimistic about her brand’s success.

As Meghan forges ahead, she seems determined to maintain a positive outlook, embodying a blend of luxury and approachability that she hopes will appeal to consumers navigating economic challenges.

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