Samsung recently held its Galaxy Unpacked 2025 event in Brooklyn, unveiling new mobile devices and AI innovations. Keeping the spirit of creativity and collaboration, the theme of this year’s event was “Unfold Ultra.” The spotlight was on the new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, and Galaxy Watch8 series, featuring advanced AI integration and performance enhancements.
Samsung aims to make AI a true companion for users. TM Roh, Samsung’s president, emphasized that merging powerful mobile technology with intelligent software opens up new possibilities. His vision for Galaxy AI is to create meaningful and personal experiences, which are now evident in these latest devices.
One of the exciting updates is One UI 8, designed specifically for foldables. This interface is optimized for AI and packed with advanced personalization features. Privacy is also a priority, with Samsung’s on-device Personal Data Engine and Knox Enhanced Protection securing user information. The new devices run on Android 16, developed in close collaboration with Google.
The Galaxy Z Fold7 is currently the slimmest in its series, featuring a large display that enhances productivity and creativity. It includes features like Writing Assist and Drawing Assist, helping users refine their ideas. The Brief feature analyzes user information to provide timely insights based on their activities and locations. Moreover, it introduces Circle to Search, which recognizes in-game elements for enhanced gaming experiences.
The Galaxy Z Flip7 boasts a compact design while providing a full user experience even when closed. With a slim build and innovative features, it supports a seamless interaction with multiple apps on its cover screen. The device’s AI capabilities allow it to provide timely information, like schedules, and even suggest outfit ideas based on events, thanks to Google’s Gemini integration.
Meanwhile, the Galaxy Watch8 series prioritizes health with an intuitive design and features like a Personal Running Coach. This smartwatch monitors user workouts and guides users towards better health habits. The advanced sensors also provide insights on stress and sleep quality, aligning with the current trend of prioritizing personal wellness technology.
On the sustainability front, Samsung is committed to incorporating recycled materials in its devices, such as recycled plastics from fishing nets in the new foldables. This aligns with their broader goal of reducing environmental impact while pushing for Smart Sustainable innovation.
The launch event was filled with excitement as attendees had the opportunity to interact with the new devices firsthand. Reactions were overwhelmingly positive, with many praising the sleek designs and innovative features, particularly on social media. Users noted how the devices empower creativity and enhance day-to-day productivity.
In a time when technology deeply integrates with our daily lives, Samsung’s latest offerings show a focused effort to make mobile tech personal, intelligent, and sustainable. For further information on these innovations, check out Samsung’s official website or review the official event coverage.