At NRF 2025: Retail’s Big Show in New York City, AI took center stage. But retailers are also exploring new technologies to enhance the shopping experience.
Gina Cox from CDW pointed out that while AI has many applications in retail, tools like virtual humans and visual intelligence are also key in improving customer interactions. Other tech leaders, including Justin Honaman from AWS, Matthew Guiste from Zebra Technologies, and Carl Rysdon from Ricoh USA, echoed this sentiment. They praised the role of augmented reality, virtual reality, digital kiosks, and modern point-of-sale systems.
Participants
- Gina Cox, Senior Retail IT Advisor, CDW
- Justin Honaman, AWS
- Matthew Guiste, Zebra Technologies
- Mitchell Armen, Bob’s Discount Furniture
- Carl Rysdon, Ricoh USA
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