PSL has teamed up with MARTECH3D to enhance how customers engage with their specialized equipment. Showcasing large-scale machinery at events can be tough. Traditional methods like brochures and laptop displays often fail to convey the true essence of PSL’s offerings.
With innovative technology, PSL now provides immersive 3D environments and augmented reality (AR) models. These tools allow users to explore PSL’s advanced process solutions like never before. You can see the equipment in a real-world context or zoom in on specific details to fully understand the technology.
Interactive AR Experiences
PSL has introduced AR features for a more engaging experience. By scanning a QR code with your smartphone or tablet, you can project equipment directly into your workspace. This lets you visualize how the machinery integrates with your setup, making it easier to evaluate how PSL’s solutions can meet your needs.
Sylvain Querol, PSL’s Head of Business Development, emphasizes that these digital tools create a smoother journey for customers. Now, clients can explore products at their own pace, diving into details without needing immediate support. This self-guided exploration is both flexible and informative.
Streamlining Business Conversations
The benefits for the business development team are clear. While video content and brochures have their place, presenting PSL’s complex equipment can be tricky. With the new 3D models, showcasing how solutions work and tailoring configurations for specific client needs becomes much simpler. This not only simplifies conversations but also enhances their effectiveness.
Future Developments
The future is bright for PSL with the launch of its Virtual Environment 3D technology on their website. Clients can now engage with products anytime and from anywhere globally. The technology also serves as a training tool for agents and distributors, helping them quickly learn about equipment to effectively communicate and sell PSL products. This training aspect is crucial for onboarding new partners.
PSL is continuously working on enhancing this platform to improve user experience and deliver even more value. This is merely the beginning of their digital evolution.
Innovation at the Forefront
This move into 3D and AR technology showcases PSL’s commitment to innovation and customer focus. With these advancements, PSL is redefining how customers interact with their equipment, offering a more detailed, accessible, and engaging experience than ever before.
