Explore the Luxe Life: Alexander Chetchikov on Elevating Luxury with the World Luxury Chamber of Commerce and Luxury Lifestyle Awards

We recently spoke with Alexander Chetchikov, the founder and CEO of the World Luxury Chamber of Commerce (WLCC) and the Luxury Lifestyle Awards. Alexander has built the WLCC into an influential network, connecting over 5,000 luxury businesses across 100 countries. His goal is to foster partnerships that drive growth and innovate the luxury industry worldwide.

The WLCC is changing how luxury professionals collaborate. It paves the way for fresh ideas and offers opportunities for leadership in the global luxury market.

My Car of Choice

I consider myself a classic guy. That’s why I drive a Mercedes. For me, it’s all about reliability and that touch of prestige.

My Favorite Holiday Destination

My travel choice depends on who I’m going with. For a family trip, the Mediterranean is perfect—think Portugal, Spain, or Greece. If it’s a getaway with my wife, I lean towards Italy or France. I’m also a fan of adventurous places like Alaska and Africa.

My Essential Gadget

I can’t leave without my phone. It’s my office on the go, even if it makes me a little sad to see how much time I spend on it.

My Go-To Fashion Brand

I stick to classic styles. Comfort matters more to me than brand names. I buy what I genuinely like and what looks good when I try it on.

My Airline Preference

I prefer American airlines over European carriers because of their comfort. I’m not a fan of low-cost airlines, though.

My Favorite Watch Brand

For watches, I love Ulysse Nardin and Audemars Piguet. They represent classic luxury perfectly.

My Favorite Restaurant

Wherever I travel, I seek out local restaurants. I always ask the locals where they eat, and that’s my go-to spot.

My Guilty Pleasure

I enjoy any new experience that comes my way. It helps me see the world from different perspectives.

My Way of Giving Back

In our fast-paced lives, it’s easy to feel lonely. Offering genuine attention to those around us can be the most meaningful gift. A simple word of thanks or listening without interruption makes a big difference.