Marathon, Bungie’s new game, has stirred excitement, but will it find its players? Let’s explore the potential audience for this new title.
First up are Destiny 2 players. Marathon marks Bungie’s first major departure from Destiny in ten years. However, fans seeking the classic PvE experience from Destiny might feel let down. Marathon is PvPvE, but its limited AI won’t replace the deep PvE content that fans love. Dedicated PvP players, though, may see some appeal. They might find enough similarities to draw them in, even if the transition from a looter shooter to an extraction shooter feels drastic. I think a lot of Destiny players will buy Marathon, but many might drift away after a while.
Interestingly, Bungie might not want too many Destiny players to switch. They’ve faced challenges with player numbers in Destiny, so they likely want to maintain that community while building a new one with Marathon. Reports show more resources are still dedicated to Destiny than Marathon at Bungie, indicating a careful balance with their player base.
Next, let’s consider Tarkov players. Escape from Tarkov, the reigning champion of extraction shooters, boasts a loyal following. Although Marathon aims to attract these players, Tarkov has built a strong community since its launch in 2016. With over 100,000 daily players, it’s a tough market to penetrate. Tarkov’s established player loyalty makes it a hard sell for newcomers.
Apex Legends players might present a different opportunity. With features like classes and unique gameplay, Marathon could appeal to those tired of Apex, especially as its player base has seen a decline. Current stats show about 180,000 concurrent players on Steam, but that’s down from a peak earlier this year. There might be room for players seeking fresh experiences.
An important group to watch is shooter streamers. Many streamers, including those from Destiny, will likely showcase Marathon at launch. If this game creates enough buzz, followers might give it a shot as the “next big thing” in multiplayer gaming. However, steamers can also steer their audiences away if they don’t enjoy the game. It’s a double-edged sword in today’s crowded market.
Launching a new multiplayer shooter is always challenging. Games like Marvel Rivals have struggled, losing half their players in just three months. Marathon has the potential to succeed, but it needs to keep players engaged after the initial hype. With the right strategies and community building, it could carve out its niche in the gaming world.
As experts in the gaming industry continue to analyze player trends, it’s clear that audience connection will be crucial. Marathon has exciting gameplay elements, but will it resonate with players as Bungie hopes? Only time will tell.
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