Fewer online shoppers in Switzerland are choosing to contribute to climate protection. According to Digitec Galaxus, the leading online retailer, voluntary climate contributions have dropped recently. In the first quarter of 2026, only about 9% of customer orders included a contribution, down from nearly 12% in 2022.
This decline raises questions about the gap between people’s concern for the environment and their actions. A recent UBS study showed that many Swiss residents see climate protection as a major societal issue, ranking it as their second biggest concern. Yet, when it comes to actual spending, the numbers tell a different story.
In total, Galaxus customers contributed around 550,000 Swiss francs to climate projects early this year. These contributions help fund certified projects aimed at reducing or offsetting carbon emissions, based on standards set by partners like South Pole.
Interestingly, participation varies across the country. Urban areas such as Zurich and Bern see more people making contributions compared to rural regions like Appenzell Innerrhoden.
This trend can reflect a larger global pattern. As e-commerce grows, individual responsibility for climate action seems to fade. For example, recent statistics from a European survey indicated that only 18% of online shoppers in the EU are willing to pay extra for climate compensation when purchasing goods.
Experts argue that this disconnect highlights the need for better education about the impact of individual choices on climate change. As awareness increases, more companies could look for ways to encourage consumers to support climate initiatives.
For more details on climate action and contributions, visit South Pole.
