Ferrari to Increase Prices by 10% on Select Models: What You Need to Know About Upcoming Auto Tariffs

Ferrari has made headlines by announcing a price hike of up to 10% on certain models due to new auto tariffs in the U.S. This could add as much as $50,000 to the cost of a typical Ferrari.

Starting April 1, some popular models like the Purosangue SUV and the F80 will see significant increases. For instance, the Purosangue, which usually starts at about $430,000, could go up by roughly $43,000. The limited-edition F80, priced at over $3.5 million, may rise by more than $350,000.

Interestingly, Ferrari produces all of its vehicles at its Maranello factory in Italy, so the impact of tariffs from imported vehicles is somewhat mitigated. Recent tariffs announced by former President Trump impose a 25% charge on cars not manufactured in the U.S. While it’s uncertain how these changes will affect Ferrari’s sales, the brand already has a waiting list over a year long for most models. Affluent customers often view price increases as less of a barrier.

Ferrari recently reaffirmed its financial goals for 2025, mentioning a slight risk to profitability margins. CEO Benedetto Vigna expressed the importance of customer experience, stating that while buyers are typically wealthy, the company should remain considerate of their value. Vigna noted, “For us, the most important thing is the client. We need to make sure that we treat them in the right way.”

In 2022, Ferrari produced 13,752 cars and is anticipated to launch its first all-electric model later this year. The electric shift signifies the company’s adaptation to the changing automotive landscape while maintaining luxury performance.

Social media reactions to these price hikes indicate mixed feelings among fans and buyers. Some appreciate Ferrari’s commitment to exclusivity, whereas others express concern over escalating prices. Many are interested to see how the brand balances luxury with accessibility.

As Ferrari navigates these changes, it’s clear the luxury market is adapting rapidly amidst tariff implications and shifting consumer preferences.



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