Renowned football commentator Guy Mowbray has given Electronic Arts the green light to use AI to replicate his voice for player names in their football games. Mowbray shared insights with the BBC about the careful recording process behind EA’s football franchise. He typically records each player’s name multiple times, adjusting his tone based on the match situation.
Since Mowbray is involved in commentary nearly all year, he allowed EA to clone his voice to manage the vast pool of over 20,000 footballers featured in the game. “AI has always been a crucial part of our development,” EA stated. They emphasized that using AI is about enhancing collaboration with voice talent, not replacing them.
Mowbray noted the constant need for updates. “With new players and game features, it’s a process that never stops,” he said. He explained the extensive efforts to ensure the commentary sounds authentic and immersive, keeping the gameplay experience real for fans.
Not every voice actor shares Mowbray’s enthusiasm. For example, Françoise Cadol, known for voicing Lara Croft, recently took action against the publisher Aspyr. She accused them of using AI to mimic her voice in remastered Tomb Raider games without her consent. Issues like this are becoming more common, as seen when the French voice talent behind characters in Apex Legends declined contracts that would allow their voices to be used for AI training.
This growing trend highlights a divide in the industry. While some embrace innovative tech, others remain cautious, concerned about ownership and creative rights in an AI-driven world. As the technology evolves, it’s important for companies to navigate these ethical waters carefully.
In recent years, studies show that 73% of voice actors are wary of AI encroachment in their field. As the conversation around AI and creative professions continues, the balance between embracing technology and protecting artistic integrity will be crucial.
For those keen to explore more about the implications of AI in creative fields, check out this Forbes article on voice synthesis technology.
