Love can be complicated, especially when it involves billboards. Lisa Catalano took an unusual route to find a partner by putting up “Marry Me” signs along busy highways. She has openly shared that this bold campaign cost her a pretty penny, and she plans to reveal the full expense once she gets engaged.
In the fall of 2025, Lisa’s campaign attracted over 4,000 applications through her website. She carefully reviewed each one, narrowing it down to 50 candidates and eventually selecting five for first dates. Interestingly, she didn’t go out with any of them on Valentine’s Day; instead, she spent it with someone she had been dating for a month.
The couple enjoyed a casual evening watching a romantic comedy and cooking dinner together, preferring a low-key vibe over crowded restaurants. As for her dating life, Lisa finds the process engaging. “It was stressful but also magical,” she said, remaining hopeful about her romantic journey.
Each man she dates must sign a non-disclosure agreement (NDA) to protect both their privacy and intentions. This move shows her commitment to ensuring respect and boundaries during her search for love.
The bulk of Lisa’s spending has gone on advertisements, particularly billboards along Highway 101 from Santa Clara to South San Francisco. She also used digital taxi ads in San Francisco, adding a modern twist to her campaign. “It all began as a joke out of frustration with dating apps,” Lisa explained. “It just snowballed from there.”
Despite some criticism online, labeling her efforts as “desperate,” Lisa stands firm in her beliefs. She’s looking for honesty in love, not just casual encounters. “I know what I want,” she said, defending her approach in the face of harsh comments, including attacks on her age and choices.
Historically, women seeking love through unconventional methods often face scrutiny. In contrast, many men have used direct proposals without similar backlash. This disparity highlights societal norms around romance and commitment. Yet, some are cheering for Lisa, encouraging her pursuit of a genuine connection. One supporter even shared how her story serves as a lesson for his daughter: “Never settle for less than you deserve.” This sentiment resonates widely, especially in current dating culture, where authenticity and self-awareness are increasingly prized.
As Lisa continues her search, she remains optimistic. She earns praise for her courage and determination, even as she battles negativity. “I just want to meet someone who shares my adventurous spirit,” she said, opening the door to love—one billboard at a time.
Curious about Lisa’s journey? Hear what she’s learned and eye the potential for a new approach to dating.
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