From Dreams to Reality: How Today’s House Transformed Its Online Lifestyle Platform into a Thriving Business

Today’s House, a popular lifestyle platform, is taking a big step by opening its first permanent showroom, “Off-House,” on the 20th in Bukchon, Seoul. This marks a significant milestone after over a decade of online success. The move comes as interest in home decorating surged during the COVID-19 pandemic, with more people seeking engaging shopping experiences.

Unlike temporary pop-up stores, Off-House will have a dedicated space to showcase its products, making it easier for consumers to connect with the brand. Located in Bukchon—an area known for its blend of traditional architecture and modern trends—this showroom aims to attract a diverse audience, including both locals and foreign tourists.

Spanning around 200 pyeong, the showroom features six uniquely designed rooms that reflect current interior trends. Instead of just showcasing products on stands, customers can see how items would look in a real living space. Each item has a “plus (+) tag,” allowing visitors to scan QR codes for more information or to buy directly.

The third floor displays popular user-inspired rooms, while the second floor replicates realistic apartment settings, furnished with items from Today’s House’s own brands. This includes collaborations with brands like Samsung Electronics, ensuring a modern touch in each space.

Interestingly, the first floor features a unique collaboration with the lighting brand Artemide, focusing on themes from the hit series “Squid Game”. Meanwhile, the basement is set up as an exhibition space, highlighting various product categories. Presently, it showcases lighting designs under the theme “Chapters of Life.”

Today’s House isn’t alone in venturing offline. Similar brands have made this shift, like fashion platform Musinsa, which is rolling out its own stores. It’s a trend showing that digital brands can thrive in physical spaces, creating richer customer interactions.

Recent data shows that brands moving from online to offline have seen positive outcomes. For instance, Bucket Place, which owns Today’s House, reported a 22.3% increase in sales last year, reaching 287.9 billion won with its first-ever profits after ten years in business. This growth stemmed partly from introducing interior construction services, enhancing its offerings.

An official from Today’s House mentioned, “We always wanted an offline space. It lets consumers feel and experience furniture they’ve only seen online.” As they look to the future, there’s a chance for more offline locations to emerge, further enriching the consumer experience.

Shifting landscapes in consumer behavior are pushing brands to innovate continuously. With more people eager to explore tangible experiences, Off-House could set a new standard in how furniture and lifestyle products are showcased and sold.

Source link