Fujifilm had a mixed year in 2025, releasing an interesting variety of cameras and lenses. Some hit the mark while others seemed to miss. This year felt different, marking a transition as the company approaches the end of its current imaging sensor technology. The X-Trans sensors, known for their image quality, are likely to be updated soon, leaving fans both curious and cautious about the future.
This year, Fujifilm dropped five new cameras, including the GFX Eterna 55 and GFX100RF. The GFX Eterna 55 is a unique cinema camera featuring a 102-megapixel sensor. It’s designed primarily for filmmakers, but its slow readout speed can limit performance. Nonetheless, it offers great versatility for various lenses. Reviewer Chris Niccolls noted its potential value in the large-format filmmaking scene as well. PetaPixel even used it to film the documentary “No Guarantees.”
The more popular GFX100RF serves as a medium-format fixed-lens camera and aims to blend style with functionality. It boasts the same impressive sensor as many other GFX models but pairs it with a new fixed 28mm equivalent f/4 lens. Although the lens is sharp, some users find its speed and absence of image stabilization (IBIS) a drawback, particularly when shooting handheld.
Also in the mix was the X half—a smaller camera with an 18-megapixel sensor. While it doesn’t excel in image quality, many users appreciate its playful design and charm. It’s a testament to Fujifilm’s ability to keep photography fun. However, at $850, some buyers may hesitate due to its technical limitations. Despite this, its unique features could inspire future models.
It’s worth mentioning the X-E5, a stylish interchangeable-lens camera that mirrors the popular X100 series. With a 40-megapixel sensor and fantastic handling, photographers looking for flexibility and quality may see it as a worthy investment. Chris Niccolls praised it for offering an experience similar to the X100 while adding versatility.
Looking at the lens market, this year was underwhelming for Fujifilm. Only three new lenses were released, which fell short compared to previous years. The minimalist approach raised questions about why there weren’t more options for the X Series and GFX systems. Many photographers are eager for fresh and innovative designs to enhance the user experience.
Fujifilm’s XF 23mm f/2.8 R WR is a useful addition, being a compact and affordable prime lens. Although the XC 13-33mm f/3.5-6.3 OIS is notable for being the smallest X Series zoom lens, it doesn’t offer much excitement beyond that. Meanwhile, the GF 32-90mm T3.5 Power Zoom is the most expensive lens Fujifilm has released, but its niche appeal raises questions about its accessibility.
In summary, Fujifilm’s 2025 felt like a year of transition. The cameras released had their merits but didn’t quite capture the excitement seen in previous years. With clear potential for innovation, many expect to see Fujifilm return stronger in 2026, both in camera and lens development. The company is not just about sustaining its legacy; it aims to reinvigorate the camera market. Fans will be watching closely to see what comes next.
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