Fulwell 73 & SpringHill Co. Join Forces: A New Era Under Fulwell Entertainment

The merger between Fulwell 73 and SpringHill Co. is officially done. This exciting partnership combines the creativity and expertise of Fulwell’s team—Ben Winston, Leo Pearlman, James Corden, Ben Turner, and Gabe Turner—with the innovative mindsets of SpringHill’s Maverick Carter and LeBron James. Additionally, Jesse Collins Entertainment is part of this new venture. Fulwell had invested in Collins’ company last year, known for producing major live events, including award shows and high-profile performances like those featuring Usher and Rihanna.

Fulwell and SpringHill agreed to this merger in November, with both companies bringing investments to strengthen their combined efforts. They named Carter and Pearlman as the co-CEOs. Their new venture operates out of offices in Los Angeles, New York, London, and Sunderland, U.K.

This merger comes at a busy time for Fulwell. They are involved in the Grammy Awards broadcast and have several shows launching soon, including the sixth season of Hulu’s “The Kardashians” and a concert special for Disney+ featuring “The Lion King.” Meanwhile, SpringHill is working on new seasons of NBA shows and scripted series for BET+.

Under their new brand, SpringHill plans to expand its consumer identity, along with its lifestyle labels, Uninterrupted and The Shop. They also continue their brand consulting service, Robot. This was a key factor for Fulwell in pursuing this partnership, given SpringHill’s strong presence in these areas, highlighted by their acclaimed documentary on WNBA player Renee Montgomery.

Fulwell’s unscripted label, Bitachon365, is also busy, developing docu-series and a feature on fitness influencer “The Liver King” for Netflix’s “Untold.” Additionally, Jesse Collins Entertainment has taken on exciting projects, like reviving “Hollywood Squares” for CBS.

This merger not only broadens their content horizons but also enhances each company’s ability to reach diverse audiences. Both teams realized that by joining forces, they could bring together their strengths and create a more varied revenue stream.