Game Day Winner: Why Wingstop and Domino’s Stock Will Soar This Super Bowl Season

This Super Bowl Sunday, fans are gearing up for a big feast, enjoying wings and pizza while cheering on their teams. During Super Bowl LIX, it’s expected that we’ll consume a staggering 1.47 billion chicken wings while rooting for the Kansas City Chiefs and Philadelphia Eagles.

Major food chains are ready for the rush. Analysts say this day boosts delivery businesses significantly. Andrew Charles from TD Cowen highlighted popular choices like Domino’s and Wingstop. He noted their great value and innovative menus make them top picks for investors.

Wingstop has seen fantastic sales growth. Last quarter, they reported a 20.9% increase in sales at existing stores, and predictions for the next quarter look promising too. BTIG analyst Peter Saleh sees Wingstop as one of the best bets for 2025 as they attract more customers with their enticing $16.99 boneless meal deal.

In 2024, Buffalo Wild Wings had its highest sales day ever during the Super Bowl, moving more than 11 million wings. DoorDash also reported major spikes in orders for popular game day foods like buffalo wings and pizza.

Chicken wing prices have climbed about 7.2% compared to last year. Grocery stores are adjusting prices to keep up with the high demand without running out of stock. Michael Swanson from Wells Fargo explained that consumers tend to clear entire shelves when prices drop too low.

Tyson Foods CEO Donnie King mentioned that late January and early February are prime weeks for chicken wing sales, and they’re seeing strong demand. Wings are a favorite choice across many dining spots, from casual places to pizzerias.

Domino’s remains the leader in the pizza game. They are well-loved for their perceived value and new options, such as New York-style pizza. On Super Bowl Sunday, Domino’s expects to sell around 2 million pizzas, which is a 40% increase from typical Sundays.

As for drinks and snacks, companies like Molson Coors and Mondelēz are also looking to capitalize on Super Bowl festivities. Molson Coors has a new ad ready to launch, hoping it generates interest as summer approaches. Despite a recent dip, they anticipate growth in beer sales.

Mondelēz is seeing success with its Oreo cookies, driving revenue growth. They have developed new packaging strategies to better engage customers. However, PepsiCo is facing some challenges with its products like Mountain Dew, struggling for market share against competitors like Coca-Cola.

Overall, while fast food and restaurants are finding success in managing customer pricing, snack brands are still working through the challenges of high inflation and getting shoppers to overcome price hesitations.

Looking ahead, the snack and fast-food sectors will be closely watched as they adapt to this season’s demands.