Gamers Worry About $80 Price Tag for Borderlands 4: Gearbox’s Randy Pitchford Urges True Fans to Support the Game

Randy Pitchford, the head of Gearbox, stirred up some chatter on social media after responding to a fan concerned about the possible $80 price tag for Borderlands 4. The fan urged him not to raise the price, mentioning many gamers would resist paying that much and contributing to rising costs.

Pitchford shot back, saying, “if you’re a real fan, you’ll find a way to make it happen.” His comments ignited mixed reactions online. Some users criticized him for being out of touch, especially during tough economic times. One user joked, “CEO said ‘real fan’ WHOOO WEEEE in this economy.” Others pointed out that this attitude seems dismissive to loyal fans.

As the gaming landscape evolves, prices are indeed climbing. Both Nintendo and Microsoft have recently pushed game prices to $80. Pitchford stated that he doesn’t set the prices for Borderlands 4; that decision rests with publisher 2K Games and its parent company Take-Two.

In a recent panel, he acknowledged the pressures of rising development costs. He revealed that Borderlands 4 has over double the budget of its predecessor, Borderlands 3. He shared, “It’s getting gnarly out there. I can’t say what the price will be.”

Take-Two’s CEO, Strauss Zelnick, weighed in too, hinting that consumers would pay more for top-notch quality. He highlighted that their offerings should deliver “enormous value” compared to other entertainment options, like movies or streaming services.

Interestingly, the recent announcement of Mafia: The Old Country at a surprising $50 price point shows a willingness for more affordable games. Many fans prefer shorter, story-driven experiences that don’t overload them with complexity.

As the gaming community continues to discuss these changes, it’s clear that the Borderlands 4 price will be a hot topic. Set to release on September 12, 2025, fans are eagerly waiting for an official price announcement.

In conclusion, the gaming world is navigating rising costs, and opinions are heated. Whether fans will happily dive into another pricey adventure remains to be seen.

For more on game pricing trends, check out this report from Statista.

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