Apple is gearing up for a big product reveal from March 2 to March 4. Mark Gurman from Bloomberg predicts the launch of at least five new products during this stretch.
Recently, Apple hosted an “Apple Experience” event in New York, London, and Shanghai. Attendees will likely get hands-on time with the new gadgets. Unlike previous launches, this time there won’t be a live stream. Instead, we’ll see product announcements through press releases on the Apple Newsroom website.
One exciting rumored product is a new lower-cost MacBook. It may feature a 12.9-inch display, the A18 Pro chip from the iPhone 16 Pro, and fun color options. Gurman also hints that the iPhone 17e could debut shortly, boasting a superior A19 chip, MagSafe, and advanced modem technology for faster 5G.
What else might we see? An iPad Air with the M4 chip, a new iPad 12 with the A18 chip, and updated MacBook Air and Pro models powered by the M5 chip. Although there are whispers about new Studio Displays, Gurman believes launching them now might be excessive.
Apple didn’t stop innovating last month either, as they released the second-gen AirTag. Recent reports show that demand for Apple’s latest devices is skyrocketing, especially among younger audiences. According to a recent survey by Statista, 64% of Gen Z consumers plan to purchase Apple products in the next year, reflecting the brand’s strong appeal.
This upcoming launch signals that Apple continues to evolve. Stay tuned for the latest news as we inch closer to the announcements!
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Featured, Mark Gurman
