Exciting news ahead! Bad Bunny is set to headline the Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This marks his second appearance on this legendary stage; he previously joined Shakira and Jennifer Lopez in 2020.
In his own words, Bad Bunny said, “What I’m feeling goes beyond myself… this is for my people, my culture and our history.” His passion shines through as he prepares to represent Puerto Rico and Latin culture on such a prominent platform.
This year has been phenomenal for Bad Bunny. After releasing his latest album, Debí Tirar Más Fotos, he achieved his fourth No. 1 album on the Billboard 200. Each of the album’s 17 tracks made it to the Billboard Hot 100, pushing his career total to over 100 hits. His recent 30-date residency in Puerto Rico has also boosted the island’s economy and attracted star-studded guests.
Last year’s halftime show with Kendrick Lamar drew an astounding 133.5 million viewers, making it the most-watched performance in history. Prior to Lamar, iconic artists like Usher, Rihanna, and The Weeknd also took the stage, all thanks to Jay-Z’s partnership with the NFL since 2019.
Jay-Z praised Bad Bunny for his contributions, stating, “What Benito has done for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” This recognition underscores the significant impact he has made on not just Latin music, but the global music scene.
Bad Bunny has earned numerous accolades: four No. 1 albums, three Grammys, and groundbreaking collaborations with stars like Cardi B and Dua Lipa. His role in popularizing Spanish-language music in the U.S. is undeniable, and now, he will bring that influence to a worldwide audience.
Jon Barker from the NFL expressed, “Bad Bunny represents the global energy and cultural vibrancy of today’s music scene. His unique ability to bridge genres and connect with fans makes him a natural choice for the Super Bowl.” His performance promises to be a memorable event filled with energy and creativity.
The Super Bowl will be broadcast live on NBC, marking the seventh year of Roc Nation’s involvement in curating the halftime show. Apple Music, which is sponsoring the show, is excited to partner once more to amplify this historic moment. Oliver Schusser from Apple noted that few artists embody the celebration of music and culture like Bad Bunny.
As Bad Bunny prepares to hit the Super Bowl stage, the excitement among fans continues to grow. His journey illustrates the power of music to break boundaries and unite cultures around the world.
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