Anuga 2025 is set to light up Cologne, Germany, from October 4 to 8, bringing together over 8,000 exhibitors from more than 100 countries. This event focuses on the “food of tomorrow,” exploring key themes like sustainability, alternative proteins, health, and technology in food.
One exciting addition this year is “Anuga Alternatives,” a platform dedicated to alternative protein innovations. This includes options like plant-based proteins, insect proteins, algae, and even lab-grown meat. Bastian Mingers, VP of Trade Fair Management Food & Food Technology of Koelnmesse, highlights the innovation and cooperation driving the industry forward.
The “Anuga Trend Zone” will dive into the current trends in food and beverage, featuring insights from Innova Market Insights, which will provide exclusive market forecasts. As South Korea is this year’s partner country, expect to see K-Food trends, culinary tastings, and networking opportunities.
Sustainability Takes Center Stage
The need for sustainable practices in food production and consumption is stronger than ever. Lu Ann Williams from Innova Market Insights will unpack global consumer trends for 2026. She’ll share insights into how businesses can innovate in product development and marketing to meet these demands.
Experts agree that consumers are moving toward clean labels and ingredients they can trust. Research shows that consumers are increasingly looking for transparency in their food choices. Many reject products with unhealthy additives.
A Surge in Alternative Proteins
The market for alternative proteins is booming. According to Innova Market Insights, global alternative protein launches are growing rapidly, with a projected annual growth rate of 10% from 2020 to 2024. In fact, nearly 25% of consumers identify as flexitarians, reducing their meat intake.
Yet, challenges remain. About 30% of consumers say that a lack of taste in plant-based options is a major issue. Surprisingly, there hasn’t been a significant increase in flavor innovation within this sector.
Taste Innovation on Display
Anuga 2025 will also spotlight groundbreaking food products. The Anuga Taste Innovation Show will present the top winners from a panel of experts, showcasing items like apricot kernel butter and coconut water noodles. These products hint at the future direction of taste and health in food.
Engaging Networking Opportunities
Networking will take on a fresh format at Anuga, featuring “Hot Take Debates” on topics like food prescriptions by doctors. These discussions aim to explore the intersection of food, health, and science.
Participants can expect engaging sessions like “Truth or Drink,” where experts share breakthrough moments and industry insights while having a bit of fun with a drink.
As Anuga 2025 approaches, the event promises to be a vibrant hub for those passionate about the future of food. For additional insights, explore Innova Market Insights’ research on global protein market trends.
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Anuga 2025, Alternative Proteins, Sustainable Foods
