Puerto Rican pop star Bad Bunny is set to headline the Super Bowl halftime show next February in Santa Clara. Known for his catchy beats and meaningful lyrics, he has become one of the most streamed artists globally. His appearance on the biggest night in American football is a big deal for him personally, as he shared his excitement about representing Puerto Rico and honoring those who paved the way for him.
In a recent interview, Bad Bunny mentioned he had been avoiding the US on his current world tour due to concerns over potential immigration raids at his concerts. Despite this, he is excited to break that pattern for the Super Bowl.
He’ll join the ranks of past performers like Rihanna and Kendrick Lamar, who attracted a record 127 million viewers this year. Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, even encouraged fans to share the news with their families in a playful way: “Go tell your grandma we’re going to be the Super Bowl halftime show.”
Jay-Z, whose company produces the halftime show, praised Bad Bunny for his inspiring contributions to Puerto Rico. The star’s recent album, Un Verano Sin Ti, made history as the first all-Spanish album to hit number one on the US charts. He’s also won three Grammy Awards and has been recognized as a leading nominee at this year’s Latin Grammy Awards.
Recently, Bad Bunny wrapped up a successful residency in Puerto Rico, drawing over 500,000 fans. Although he has had a strong connection with Latino communities in the US, concerns about ICE agents at his shows led him to focus on international performances. His upcoming tour will cover Central and South America and make stops in Australia, Japan, and London.
Beyond music, Bad Bunny has dabbled in acting, appearing in films like Bullet Train. He’s also set to return to host Saturday Night Live.
Bad Bunny’s Super Bowl show promises to be a vibrant celebration of culture. With his powerful rise in the music industry, many are curious to see how he’ll blend his unique style with the energy of the halftime stage.
For an interesting perspective on the cultural impact of Super Bowl halftime shows, check out reports on how they often reflect broader societal trends and changes in the music industry.
