The 101st Academy Awards will take a fresh approach by streaming live on YouTube starting in 2029. The Academy of Motion Picture Arts and Sciences recently confirmed this exciting multi-year deal with YouTube, which is owned by Google.
This partnership will not only cover the awards ceremony but also includes exclusive red carpet footage, backstage glimpses, and access to the Governors Ball. For U.S. viewers, the Oscars will be part of YouTube TV, while audiences worldwide can enjoy the event for free on YouTube.
Neal Mohan, CEO of YouTube, expressed his enthusiasm about the collaboration. He recognized the Oscars as a vital part of culture, devoted to celebrating exceptional storytelling and artistry. Mohan noted that this partnership aims to inspire new generations of film lovers.
Currently, the Academy’s partnership with Disney and ABC, which lasts until 2028, includes the upcoming 100th Oscars. This historic event marks a significant milestone in Hollywood’s awards history. Bill Kramer, the Academy’s CEO, and Lynette Howell Taylor, its President, shared that the new YouTube deal aims to expand access for a global audience, benefiting both Academy members and the broader film community.
Recent trends show that streaming has become increasingly important in our media consumption. According to a survey by the Pew Research Center, around 80% of adults in the U.S. now use streaming services. This shift in how we watch content reflects changing preferences, with more people opting for flexible, digital platforms.
The decision to stream the Oscars on YouTube signals a departure from traditional broadcasting and highlights the evolving landscape of entertainment. With social media buzzing about the impending changes, many are curious about how this will affect viewership and engagement.
As we approach the 100th Oscars, it’s clear that this partnership marks a new era for both the Academy and its audience. For additional insights on the future of entertainment streaming, you can check out this Pew Research Center report.
This transition to YouTube might just reshape how award shows are experienced, appealing to both current fans and a curious new audience.
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