Apple CEO Tim Cook just announced exciting news: the company will roll out new products starting Monday morning. This kicks off a week packed with announcements, including a special media event on Wednesday. Chance Miller from 9to5Mac will be there to cover it live from New York City.
The teaser gives a hint of what’s to come. It shows hands molding an incomplete Apple logo into shape, suggesting significant hardware updates. Rumors indicate that this won’t just be a one-day event. John Gruber of Daring Fireball and Mark Gurman from Bloomberg have both hinted at multiple days of product reveals.
On Wednesday, Apple will host a media day across New York City, London, and Shanghai. Instead of a single keynote, expect several press releases and product videos that showcase their latest innovations.
So, what can we expect from this product launch?
Apple is likely to unveil a range of new gadgets. Anticipated products include the iPhone 17e, updated iPads, and a more budget-friendly MacBook. This time last year, Apple replaced its long-standing iPhone SE with the more modern iPhone 16e. Now, they seem poised to adopt an annual update cycle for their entry-level iPhone.
Looking at the iPads, the base model, which got an update last year, might now feature Apple’s latest AI technology. Historically, new models have come out every other year, making predictions a bit tricky.
The iPad Air is also due for an upgrade, potentially moving from the M3 chip to the newer M4 chip. Apple has consistently upgraded the iPad Air with M-series chips in recent years.
In the Mac lineup, we could see the introduction of the first A-series chip in a Mac product. Updates are expected for the M4 MacBook Air and the M4 Pro/Max MacBook Pro, which are due for a refresh. Notably, the M5 chip has already made its debut in the iPad Pro and a 14-inch MacBook Pro. Additionally, new desktop displays might make an appearance this year.
In recent discussions on social media, fans seem particularly excited about potential enhancements in AI and the overall performance of these new devices. Surveys suggest that many users are looking for more powerful hardware that supports advanced apps and workflows.
What are you most eager to see from Apple this week? Share your thoughts!
For more updates, check out insights from reliable sources like Bloomberg and Daring Fireball.

