Northwood University in Michigan is making waves in the automotive industry. It’s one of the few schools offering degree programs focused on cars and motorsports. They have an Automotive & Mobility MBA, as well as programs in auto marketing and aftermarket management. Starting in Fall 2025, they’ll also introduce a Motorsports Essentials workshop series and a new course called Fundamentals of Motorsports (management, not driving).
Interestingly, Northwood may not be on your radar. With around 6,000 colleges in the U.S., it’s easy to overlook. Many high school guidance counselors focus more on schools from New England, so finding unique options can be tough.
For car enthusiasts choosing their next educational step, Northwood deserves a look. The current auto business and aftermarket classes are well-established, while their motorsports programming is about to kick off this fall.
Students can expect a mix of classroom learning and hands-on experiences at motorsports events. The workshops will begin on October 18, 2025, at the Northwood University Idea Center. They’ll feature faculty and guest speakers from various parts of the motorsports world, like engineers and team leaders.
Leading this new initiative is Steve Madincea, an alumnus known for his work in Formula 1, NASCAR, and IndyCar. His involvement will bring valuable connections and insights from the industry.
According to Northwood’s announcement, the curriculum focuses on both academic knowledge and real-world experience. This could be a game-changer for students eager to break into the competitive motorsports field.
However, is it worth the cost? Northwood estimates tuition at $49,600. While it may seem high, the chance to learn the business side of motorsports could be invaluable. The saying goes, “If you want to make a small fortune in motorsport, start with a big one,” highlighting the industry’s financial challenges. Let’s hope students emerge with better strategies!
This move aligns with a growing trend. Recent surveys show that many young people want to enter fields they’re passionate about. Programs like this could bridge the gap, helping enthusiasts turn their hobbies into careers.
If you have insights or know of other schools with interesting automotive programs, feel free to share!
For more details, check out Northwood University.
