On February 17, 2023, the world celebrated the first Global Tourism Resilience Day, a concept introduced by a United Nations resolution from Jamaica. The focus is clear: tourism isn’t just about bouncing back; it’s about moving forward and adapting for the future.
In recent times, India has started viewing tourism as a vital part of its infrastructure—economically, ecologically, and culturally. When crises hit, a tourism strategy that adapts quickly becomes essential. Instead of merely increasing tourist numbers, India aims for a diverse range of tourism experiences, making the sector more robust against global disruptions. Here’s how India is paving the way for a resilient tourism landscape.
Domestic Travel Initiative: Dekho Apna Desh
The government launched Dekho Apna Desh to boost domestic tourism. This initiative encourages people to explore local attractions year-round, making Indian tourism less reliant on international visitors while also supporting local economies.
Crisis Response Task Forces
India’s Ministry of Tourism has set up task forces with airlines, hotels, and local governments to create standardized response plans. This allows for better communication with travelers and coordinated safety measures during emergencies, whether they’re health-related or environmental.
E-Visa Expansion
India has simplified the entry process for international travelers through an expanded e-Visa program. This initiative uses AI to speed up visa processing, helping to maintain tourist flow even as global travel rules change.
Infrastructure Grants
The National Tourism Infrastructure Development Programme (NTIDP) provides funding for projects aimed at making tourist infrastructure disaster-resilient. This includes building storm-proof walkways and upgrading heritage sites to withstand earthquakes and fires.
Green Tourism Certification
The Indian government now offers a Green Tourism Certification for businesses that meet sustainable practices. This not only promotes sustainability but also gives certified establishments a competitive edge, making eco-friendly choices a priority.
Digital Knowledge Grid
The National Destination Digital Knowledge Grid, announced in the 2026 Union Budget, aims to digitally document India’s cultural and historical sites. This digital approach ensures that even when physical access is limited, interest remains high, and quick recovery campaigns can be launched.
Nature-Based Tourism
Plans include developing sustainable travel routes through scenic areas like the Himalayas and various coastal regions. By diversifying where tourists go, India reduces the risk tied to concentrating visitors in a few crowded locations. If one area faces a crisis, others can still thrive.
Experiential Archaeology
Fifteen archaeological sites will become interactive cultural destinations. Visitors will engage with the history of places like Dholavira and Sarnath through immersive storytelling and well-curated pathways, creating deeper emotional connections that encourage repeat visits.
Climate Adaptation Efforts
India is embedding climate resilience into tourism by promoting eco-friendly trekking routes and income opportunities for local communities. This strategy not only supports the environment but also helps communities recover faster from economic shocks.
Conclusion
India’s initiatives—ranging from eco-tourism to digital documentation—signal a significant shift towards resilient tourism. As these strategies unfold, they create a safety net against future challenges, aligning perfectly with the spirit of Global Tourism Resilience Day.
With these innovative approaches, India is not merely reacting to disruptions but actively shaping a sustainable and robust tourism future.
For more insights, you can explore resources from the United Nations World Tourism Organization.
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