“KPop Demon Hunters” became a cultural sensation in 2025, shattering records as Netflix’s most-watched film. It made history by earning K-pop its first Grammy Award.
The movie’s hit song, “Golden,” won best song written for visual media during a pre-telecast Grammy ceremony in Los Angeles. Sung by Ejae, who plays a character in the girl group Huntr/x, the song topped the Billboard Hot 100 for eight weeks. With four nominations at the Grammys, including best pop/duo performance, “Golden” represents triumph and empowerment in music.
Ejae shared how significant this milestone is, saying, “Growing up, people didn’t know where Korea was. Singing the Korean lyrics means a lot. I think this award is about that representation. Today’s about celebrating culture.” This sentiment highlights how far K-pop has come.
Historically, K-pop artists struggled to make a mark at major award shows. BTS, influential in bringing K-pop to global audiences, had five nominations but no wins. However, the recent inclusion of K-pop artists as voting members in the Recording Academy signals a positive change. Artists like Supreme Boi and Huh Yunjin are paving the way for greater representation.
“Golden” is still in the running for song of the year, which would be another groundbreaking achievement for K-pop. The song’s diverse writing team includes Ejae and several prominent Korean songwriters. Notably, Rosé from Blackpink also made headlines when she became the first K-pop artist nominated for song of the year with her collaboration “Apt.” alongside Bruno Mars.
The Grammy storyline reflects a growing trend. With 85% of Americans now familiar with K-pop, thanks to social media and streaming platforms, its recognition in mainstream music is increasing. K-pop’s blend of powerful music and stunning visuals resonates widely, turning fans into passionate advocates.
“Golden” has also gained recognition beyond the Grammys, earning an Oscar nomination for best original song and a win at the Golden Globes. This wave of success showcases not just K-pop’s growing influence but also its power to connect with audiences worldwide.
As the world tunes in, K-pop continues to break barriers, setting the stage for more history-making moments. The future for K-pop looks bright, and fans are here for it.
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K-Pop,Movies,Grammy Awards,Ejae (1991- ),KPop Demon Hunters (Movie),Golden (Song)
