Greenwich, Conn., March 5, 2025 – GoodSAM Foods, a brand focused on sustainable agriculture, just secured $9 million in Series A funding. This achievement highlights growing interest in sustainable food practices and the importance of long-term goals over quick profits. It’s also a significant boost for a female-founded company, especially in an environment where women entrepreneurs face many challenges in securing investment. Recently, women-led startups received only 2% of venture funding in the U.S., making this achievement all the more noteworthy.
Alive Ventures from Bogotá, Colombia, and Desert Bloom from the U.S. led this funding round, with support from various other investors. This brings GoodSAM’s total funding to $10.5 million, having previously received backing from Thrive Market and other notable supporters.
Heather K. Terry, the CEO and founder of GoodSAM, expressed gratitude for the support, saying, “Raising capital has been tough, especially for women. We’re thrilled that investors from LATAM believe in our vision. This funding will help us expand and truly make a difference in the lives of farmers and their communities.”
The new funding will help GoodSAM grow its team and launch new products while boosting direct trade with smallholder farmers across Colombia, Mexico, and Kenya. By cutting out middlemen, GoodSAM ensures fair wages for farmers and invests directly back into their communities.
Virgilio Barco from Alive Ventures shared his excitement about supporting GoodSAM. He noted that the company helps small farmers reach better markets, enhancing prosperity and resilience in rural areas.
At GoodSAM, the goal is to integrate regenerative farming into American kitchens. The recent funding reflects their commitment to changing the food system, which is often dominated by processed goods. “Better food starts at the source, and we’re here to make that happen,” said Greg Krupa, Head of Investor Relations at GoodSAM.
The funding also allows for new board members, including Virgilio Barco and Julia Paino, who bring valuable expertise in sustainable investment.
GoodSAM aims to provide high-quality, traceable, and eco-friendly food across the U.S. Their products, which include organic nuts, chocolate, coffee, and fruit chips, are available at places like Whole Foods Market and Sprouts. This expansion will reinforce the case for regenerative agriculture and transparent trading.
Founded in 2019 by Heather K. Terry, GoodSAM Foods is a B-Corp Certified brand dedicated to creating food that benefits people, farmers, and the planet. Their mission revolves around regenerative farming practices that keep soil healthy for future generations. When you choose GoodSAM, you’re supporting a brand committed to sustainability and community impact.
For more about GoodSAM, visit www.goodsamfoods.com.
Alive Ventures, or ALIVE, focuses on impact investing in Latin America. They prioritize gender-inclusive investments and aim to help communities tackle climate challenges, all while offering competitive returns for their investors.
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Source linkGoodSAM, Regenerative agriculture, Impact investing, Female entrepreneurs, Series A funding, Organic food brands, CPG industry news, Funding
