Google Retains ‘Active’ goo.gl Links: What You Need to Know Before August’s Shutdown

Google has changed its plans for goo.gl links. Initially, all these links were set to stop working on August 25, 2025. This was a big concern for many users who had relied on these short links since the service stopped creating new ones in March 2019.

Now, Google has decided to keep “actively used” links alive. They received a lot of feedback from users who noted that these links are embedded in many documents, videos, and posts. In response, Google acknowledged this input, saying they appreciate the users’ concerns.

However, links that show no activity will still be deactivated. According to Google, more than 99% of goo.gl links hadn’t seen any activity in the last month. If you want to know if your link is still active, you can check if you see a warning saying the link will stop working soon.

If there’s no warning, your link will likely continue to function for the foreseeable future.

This decision reflects a broader trend in tech about dealing with legacy services. Many companies are recognizing the importance of maintaining older links and data due to their continued relevance in a digital age that moves quickly. Google’s willingness to listen to feedback could be seen as part of a larger movement toward better customer support and communication.

In a world where short links often guide users to important content, it’s crucial for companies to think about the potential implications of shutting down old services. For example, a recent survey by Pew Research found that nearly 50% of people rely on social media links for news and information. Maintaining these links could be vital for ensuring that crucial information doesn’t disappear.

Overall, Google’s decision is a reminder of how important it is to adapt to user needs. Keeping these links alive can help maintain continuity in our fast-paced digital environment.

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