Gwyneth Paltrow, the brains behind Goop, recently voiced her support for Meghan Markle as she ventures into the lifestyle brand scene with her Netflix series, With Love, Meghan. In an interview with Vanity Fair, Paltrow reached out to Markle amidst the ongoing buzz about their brands. She emphasized a spirit of collaboration, stating, "There’s always more than enough to go around. Everybody deserves an attempt at everything that they want to try."
Living in Montecito, California—just a few doors down from Markle—Paltrow mentioned that while she doesn’t know her well, she appreciates the work Markle is doing. She humorously added, “Maybe I’ll try to get through their security detail and bring them a pie.”
Markle’s lifestyle brand has made waves since its debut on March 4, showcasing her talents in cooking, gardening, and hosting guests. The series received mixed reviews, with some critics claiming it lacks depth while others find it entertaining.
Paltrow understands the pressures of public life and voiced her instinct to support women in the spotlight. “When there’s noise about certain women in the culture, I do have, always, a strong instinct to stand up for them,” she said. This supportive attitude is something Paltrow values, having learned from her mother, actress Blythe Danner.
Goop, which launched in 2008, has been a significant success story, boasting an estimated worth of $250 million as of March 2025, according to Forbes. Paltrow’s brand includes wellness products ranging from skincare to home goods, plus some items that have sparked controversy.
Despite facing challenges like layoffs in 2024, Paltrow remains optimistic, stating, "We’re still here. We just had our best year." This resilience speaks to her ability to adapt and thrive.
Markle’s brand, recently rebranded from American Riviera Orchard to As Ever, aims to create a lifestyle identity that resonates with her audience, much like Goop. As she transitions into this new role, comparisons with Paltrow are inevitable but reflect the ever-changing landscape of the lifestyle industry.
Furthermore, Paltrow noted her desire to pave the way for others in the industry. “I go somewhere and I hack through the path… I make space for other people then to do it.” This philosophy highlights her commitment to lifting other women as they climb.
The Netflix deal is significant for Markle, with reports suggesting that the second season has already been filmed. As viewers dissect With Love, Meghan, Paltrow’s encouragement stands out amid a culture where women often face competition rather than camaraderie.
While some critics argue that Markle’s show lacks substance, her team defends her culinary skills and the show’s intent to build her brand rather than compete with established figures.
As both women carve out their niches in lifestyle branding, their stories highlight the evolving conversation around female entrepreneurship. Paltrow’s sentiment, “Everybody deserves an attempt at everything that they want to try,” captures the hopeful spirit many seek in fostering a supportive environment for women in business.
For a deeper look into the challenges of women in entrepreneurship, consider reading this report on women-led businesses.
Check out this related article: “From Delhi to Canada: Why One Man Now Regrets His Move and Calls Western Life an Illusion”
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