Meghan Markle and Prince Harry are deepening their partnership with Netflix. Their company, Archewell Productions, has signed a new multi-year deal to create more films and TV shows for the streaming giant.
Their collaboration began in 2020, resulting in a variety of content, including documentaries and scripted series. So far, they’ve released titles like Polo: With Love, Meghan, Heart of Invictus, Harry & Meghan, and Live to Lead. They have also introduced a lifestyle brand called As Ever.
Markle expressed enthusiasm about the renewal, saying, “We’re proud to extend our partnership with Netflix. It’s exciting to create content that resonates globally and aligns with our vision.”
Their latest series, With Love, Meghan, quickly captured attention, hitting the Global Top 10 list and achieving over 5.3 million views in its first few months. It is now Netflix’s most-watched culinary show since its launch. Viewers are eagerly awaiting the second season, set to premiere soon.
Netflix’s Chief Content Officer, Bela Bajaria, noted Harry and Meghan’s influential storytelling. Their documentary series, Harry & Meghan, became a hit, providing a close look into their lives. The success of With Love, Meghan has also driven high demand for products from their As Ever line, which often sells out quickly.
Archewell Productions is not slowing down. They have several new projects on the way. One highlight is With Love, Meghan: Holiday Celebration, a special episode for the upcoming holiday season. They are also adapting the bestselling romance novel Meet Me at the Lake into a feature film, along with a documentary titled Masaka Kids, A Rhythm Within, which will be released later this year.
This partnership reflects a significant trend in the media landscape. Streaming services are increasingly seeking high-profile figures to attract viewers. Reports show that celebrity-led content draws in larger audiences, evidenced by Netflix’s rapid growth in subscribers over the past few years. For example, Netflix gained over 8 million new subscribers in the last quarter of 2022, partly due to buzz around high-profile releases.
The interest in Archewell Productions highlights how personal narratives resonate with a wide audience today. As these projects continue to roll out, it will be interesting to see how Harry and Meghan’s perspectives shape the content and influence viewer engagement.
For further reading on the popularity of celebrity content in streaming services, check out this Variety article.
Source link
Archewell Productions,Deals,Harry and Meghan,Netflix